The Perfect Opening

Your audience’s opinion of you starts the moment you take the stage and open your mouth. The perfect opening to a great speech is important, but not difficult to deliver if you stick to a few guidelines. Today we’ll talk about how to decide on the perfect one for your topic and speaking style.

Should you use humor?

This one can be a bit tricky. Are you naturally funny? Would your friends and colleagues describe you that way? If so, great!

However, you don’t want to start your speech with forced humor. That can leave your audience puzzled and give them a negative impression of you right off the bat. Whether it’s your natural style or not, if you do decide to start with a joke, make sure it’s relevant to your speech topic, inoffensive (hint: leave the two killer topics of politics and religion out), and short. Tell it in such a way that it leads naturally into the body of your speech.

If you’re still unsure, remember that a joke is nothing more than something that makes people laugh. Funnyman and Toastmaster Rick Olson has some great tips.

What other options are there?

  • – A shocking statement or a statistic is a great way to open a speech. Are there surprising changes coming in your industry or something your client can do to make a big impact in the field? Using a surprising opening fact or statistic is a great way to begin. Here’s an example: 75% of business and IT executives anticipate their projects will fail. This is an opener that will grab your audience’s attention and make them want to hear more.
  • – Try using a catchphrase. These are short statements that bring something concrete to mind, often a particular product or industry. Just think of “Got Milk?” or “The Few. The Proud. The Marines.” to be reminded of the impact a catchphrase can have.
  • – Begin with a story. Weaving a story through your speech is a great way to capture and hold audience interest. A personal story creates empathy in your audience and makes them want to root for you and your success in both your story and your speech.
  • – Try bringing out an object. It’s a great way to represent your idea and kick off your speech. If your subject is too large or impractical to bring on stage, a smaller representation, such as a model, can work, too. A physical object makes a lasting impression on your audience.
  • – Involve your audience. Start out with a question such as, “How many of you made New Year’s resolution last year?” Beginning your speech with a question gets the audience directly involved right away and keeps them thinking and listening as you speak.

Whatever opening you chose, just be yourself! Let your energy and enthusiasm show. Genuine passion for your subject is the most attractive quality you can possess.

Have you tried any of this tips? Or do you have some to share? I would love to hear your thoughts on great openers! Drop me a line and let me know what you think.

© 2017, Speaking With No Fear. All rights reserved.

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Writen by Dave Griessmann