In a demonstration or how-to speech, the presenter explains how to do something or how something works. This is a very popular type of speech and can be redundant if not carefully thought out and crafted well. In your demonstration, you are going to want to teach the audience something.
Your audience is craving knowledge and they want to learn something new. To keep your listeners engaged and interested in what you are teaching, there some important guidelines to keep in mind when speaking to teach.
“A speaker should approach his preparation not by what he wants to say, but by what he wants to learn.” -Todd Stocker
Choosing Your Topic:
When choosing your topic, think about who your audience is going to be and what you want to teach them. Not only should the topic be compelling to your audience but should be something that is interesting to you as well. You need to tell your audience why the information that you are about to tell them is important and how it will relate to their lives.
The more passionate you are about your topic, the more convincing and inspiring you will be. Also, you need to come up with new, unexpected or unfamiliar material to keep your listeners intrigued.
When people are presented with new information, they are immediately drawn in and are more likely to remember what your presentation was about. If you can’t come up with a new topic, you need to figure out a way to put a “spin” on it to make it new and refreshing.
In his video, How to Choose a Presentation Topics that Rock, Carl Kwan explains the importance of finding a good topic.
Motivate Your Audience:
Start with telling your audience how they will benefit from the instruction you are about to share with them. Once your audience knows how this will improve their life, they will want to listen. There are many ways to motivate your audience but giving them something they can use in their everyday life is one of the best ways.
Give an Overview:
Present an overview of the development or steps before diving right into the entire process. Your audience needs to see how the steps will fit together so they have a mental framework of the task. Also, with your overview you should list supplies or resources needed for the project.
Go Through the Steps:
Use your outline that you have prepared and go through the steps in order from start to finish. Make sure that you keep it simple and demonstrate essential steps only. This will avoid confusion and keep the attention of your audience. Finally, end with a summary of the process, recap the benefits and allow for a short Q & A session.
When giving a demonstration to an audience, remember they are there to learn something from you. People are wired to want to learn new information, in fact, they crave it. I encourage you to speak to teach and give your listeners a new and fresh experience that will be of value to them in their everyday lives.