Visual communication is closely tied to the art of storytelling. It’s definitely an area worth becoming proficient in, because focused imagery makes your message more compelling and memorable.
Too many images, or ones that are cluttered and not directly related to your message will detract from your speech.
Today I want to take a look at how to use images in a way that will have the most impact on your audience.
What are you trying to say?
What are your main points? What do you want your audience members to walk away remembering?
Sit down and take a few minutes to think about this. Then write down no more than three things you want them to remember after you are gone. Highlight the key words in your text and begin thinking about visuals that reinforce them.
It is important that your visuals feel authentic. Look for opportunities to use photos or video clips of actual clients rather than stock photos or outdated clip art.
Your audience members want to know how your brand or idea applies to them today.
Or look for stunning photos that capture the ideas behind your brand. Is your product future-oriented?
Consider using a photo of something or someone in motion, moving away from the viewer. There are many ways to represent a brand or idea.
What will have the most impact on the viewer?
Even in visual storytelling your body language, presence, and personality are a critical part of telling a story as part of a speech. We have talked about body language here before.
Remember to take advantage of the tools you always have on hand. Gesturing, making eye contact, and moving around as you talk add a great deal to your presentation.
It’s another great way to engage an audience and make an impact on them.
Big and bold is the way to go in most cases. Large, simple image or clips will best grab the viewer’s attention.
Plan ahead by thinking about where your audience will be sitting in relation to the screen they will see. Can they see over each other’s heads?
Consider where best to place your visuals for maximum impact. Plan your movements so that you won’t be in your own way when you share the photos or videos.
Use images that are culturally relevant to your audience. Diversity is important today and your choice of visuals should reflect that. Society is changing and inclusiveness is more important than ever before, especially if your business has an online presence.
It’s Your Turn
Give some thought to visual storytelling for your next presentation. Jot down some ideas and look for images or video clips that represent your brand or idea.
Maybe it’s time to make a short video with one of your clients who can talk about what you have done for them. Let me know what you do and how it works for you.
And if you have any ideas t share, I would love to hear about it!