Hello and welcome back! I’ve spent a lot of time recently giving you tips on how to be a successful speaker and overcome the public speaker fears shared by so many. I’ll definitely be sharing more public speaking tips in future posts, but today, I want to talk about something a bit different: your personal brand.
What is a personal brand? The easiest way to describe it is to think about what others would say if asked about you.
Or to put it another way, what is your reputation built on? And is it consistent from client to client and among your peers? Could someone easily sum up what you do in a few words?
We sometimes talk about what we want our audience to take away from our speeches, that is, what do we want them to remember about what we said? A personal brand is people’s take away about you.
Do you have a personal brand? Or have you been thinking about developing one? Let’s look at what steps can help you do just that!
Spend some time reflecting on what you want you brand to be. Write down a list of five or so characteristics you want to be known for. It’s important to be able to demonstrate these characteristics across all areas of your life. Consistency counts.
Try putting the words you wrote down into a simple mission statement that reflects who you are and what you do. Perhaps you are a web developer specializing in health care facilities and professionals. What special knowledge or characteristics to you bring to the table for practitioners in the field?
That is what you want your mission statement to focus on. It’s what you want to be known for.
Spread the Word
How can you let others know about your brand? Social networks are certainly important. Think about the various platforms such as Facebook, Twitter, and LinkedIn. Do you have profiles there and, if so, do they reflect your brand? Is your profile picture clear and free of background distractions?
It’s worth spending a bit of money to have a professional headshot taken. It will serve as your online face and can be used in other ways, such as press releases or mailings to your clients.
There is another aspect of self-marketing and personal branding that is sometimes forgotten. Some people spend so much time online that they forget to build their personal brand in real life. One way to do this is through community meetings and professional organizations.
Look for opportunities to speak to groups such as the local Rotary Club. You’ll also find professional groups in your area on meetup.com. It’s a great way to be introduced to a wide variety of people who can help you build your network and share your personal brand.
Staying on Top of Things
You’ll need to stay current on news, development, and trends in your industry. It pays to read widely and interact with others in your field, both online and in person.
How have you built your personal brand? I would love to hear what has worked for you and what your plans are for building your brand!
It takes hard work and consistent dedication, but it will pay off over time.